9/21/2006

Planet Payment Launches the 2nd Generation of its Multi-Currency Pricing Solution for Card-Not-Present Merchants

In today’s era of global trade, a growing number of businesses view international sales as key to their companies’ continued growth, profitability and even viability. Whether by Internet or Mail / Telephone Order, merchants now have access to a wide array of media and technologies which can be used to expand their business by targeting and closing more international sales.
The keys to any successful international sales strategy are customization and localization – in terms of both content and, equally important, pricing. Planet Payment’s Multi-Currency Pricing (MCP) pricing localization tool enables businesses like yours to easily and effectively customize your offering and attract new international customers by enabling you to set prices in the currencies of the foreign markets you wish to sell in, while continuing to receive settlement and reporting in US Dollars.

With MCP, merchants can sell the same item to British customers in Pounds Sterling, French and German customers in Euros, and Japanese customers in Yen. This helps the world expand for both merchants and customers, making global shopping easier, more transparent and more profitable. With MCP, merchants are able to market to international customers more effectively, increasing overall sales and profitability.

Multi-Currency - The SIMPLE Bottom Line
• YOU price in the currency of your customers
• Visa and MasterCard cardholders ship and pay in their own currency
• MERCHANTS are paid in US Dollars
• NO overseas banking relationships are needed